SureFeed Microchip Pet Feeder Connect
By Arina Nikoliukina · Reviewed · Updated · Prices and recalls checked 10/09/2026
9OF 10
Excellent
- Hopper
- 0.4 L
- Meals/day
- not listed by Sure Petcare
- Type
- Microchip feeder
- App required
- No
- Subscription
- No subscription
- First-year cost
- $225
Real cost, first year
10/09/2026| Device | $216.51 | $216.51 (retail) |
|---|---|---|
| Shipping | $0 | free to the contiguous US per the vendor page |
| Plan (12 months) | $0 | no plan needed |
| Consumables (12 months) | $8 | C cell alkaline batteries (4 per set) $12.59, every 182 days |
| First-year cost | $225 | plus sales tax — varies by state |
| Each year after | $8 | plan and consumables at the vendor's intervals |
Category median first-year cost in our database: $211.
Specs and sources
Checked 10/09/2026 · source under each valueSize & pets
FootprintAmazon: 13.8 x 10.6 x 10.2 inches (vendor page: dimensions not listed)surepetcare.com · 10/09/2026
Power & connectivity
Power4 x C batteries; vendor claims battery life '6 MONTHS' with low battery indicator. Hub: Ethernet to router + power cord (feeder-to-Hub link is radio; Hub to internet is wired Ethernet).surepetcare.com · 10/09/2026
App & subscription
App privacy labelApp Store 'Data Linked to You': Contact Info, User Content, Identifiers, Usage Data, Diagnostics; 'Data Not Linked to You': Diagnostics; no 'Data Used to Track You' section. Google Play Data safety - shared: App info and performance, Personal info (User IDs), App activity (all for Analytics); collected: Name, Email address, User IDs, App interactions, Other user-generated content (optional), Photos (optional), Device or other IDs. No in-app purchases listed on either store.apps.apple.com · 10/09/2026
Without a planWithout Hub/app the feeder works as a selective microchip feeder (pets programmed by button). Manual EN p.9: 'If your Hub loses internet connection for any reason, your Microchip Pet Feeder Connect will still function as normal and retain its settings.' Portion setting, feeding data, notifications and support-enabled custom settings need Hub + app (Amazon listing: 'The HUB IS REQUIRED to use the added features, such as portion amounts'). Manual EN p.4: 'NO TIMER FUNCTION: This product does not contain a timer and does not have any time related functionality.'surepetcare.com · 10/09/2026
Consumables
C cell alkaline batteries (4 per set)$12.59 · 12-pack = 3 sets of 4 · every 182 days (vendor)amazon.com · 10/09/2026
SureFlap Sure Petcare SureFeed Pack of Two RFID Collar Tags (optional)$23.05 · 2 tagsamazon.com · 10/09/2026
Safety & recalls
Buying
SupportUS phone 1-855-477-9849; Mon-Fri 8:00AM-8:00PM, Sat 9:00AM-5:00PM, Sun 10:00AM-4:00PM (CST); '24/7 digital assistant'; web form (https://www.surepetcare.com/en-us/contact, 2026-10-09). Custom settings (e.g. against food bandits) are enabled remotely by customer care (manual EN p.23).vendor support page
Brand page or manualRegulator database (CPSC)
Where to buy
Prices checked 10/09/2026amazon.com · official$216.51checked 10/09/2026
Amazon$216.51checked 10/09/2026 · sale price
Petsmart$228checked 10/09/2026 · H1 'Sure Petcare Microchip Pet Feeder', includes 'Pet Feeder
Prices as printed on the store page on the date shown, before sales tax; stock and bundles differ by store.
Compared with similar automatic dog feeders
All 15 automatic dog feeders →| Model | Score | Price | Subscription | 1st-year cost | Hopper | Meals/day | Warranty | Actions |
|---|---|---|---|---|---|---|---|---|
 PETLIBRO One RFID Smart Feeder | 9.25/10 | $149.99 | No subscription | $211 | 13 cups (3 L) | 10 | not listed by PETLIBRO | See specs → |
 SureFeed Microchip Pet Feeder | 9.25/10 | $169.99 | No subscription | $178 | 0.4 L | not listed by Sure Petcare | 3 yrs | See specs → |
 SureFeed Microchip Pet Feeder Connect | 9/10 | $216.51 | No subscription | $225 | 0.4 L | not listed by Sure Petcare | 3 yrs | See specs → |
What owners say
Checked 10/09/2026Owner reviewsMixed
13owner reviews read on Amazon
Not enough owner reviews read yet (13 read on Amazon), so no Owner Complaint Index for this model: we publish it from 50 reviews.
- Amazon13 read · 10/09/20264.1/5965 reviews
- PetSmart10/09/20261 reviews
- App Store10/09/20264.4/5444 ratings
Mixed, or too few independent ratings to call. In our score this is 1.75 of 2 points. How we score
Praise that comes up again
- Separates diets/medicated food in multi-cat homes (most of 13 reviews read)
- Customer service described positively in 4 of 13 reviews read (custom modes set remotely, replacement shipped)
- Works without the Hub as a plain selective feeder (2 reviews read)
Praise
“Awesome, works without hub , unless you want to spy on your animals. The back guard is a must.”
Complaint
“Feeder worked perfectly for a year then suddenly stopped keeping feeding feeding records.”
Praise
“She confirmed something was wrong with the unit and shipped a replacement out.”
Complaint
“its main purpose of closing when the specific cat is not around sometimes doesn’t work”
Complaint
“the hub must be connected over a wired Ethernet connection so you need a free network port”
Quotes are word for word from the linked pages, and we pick praise and complaints alike. Reviews on the brand's own site and reviews written for a free product are not counted. Store ratings change over time; the date shows when we checked.
