SureFeed Microchip Pet Feeder
By Arina Nikoliukina · Reviewed · Updated · Prices and recalls checked 10/09/2026
9.25OF 10
Excellent
- Hopper
- 0.4 L
- Meals/day
- not listed by Sure Petcare
- Type
- Microchip feeder
- App required
- No
- Subscription
- No subscription
- First-year cost
- $178
Real cost, first year
10/09/2026| Device | $169.99 | $169.99 (retail) |
|---|---|---|
| Shipping | $0 | free to the contiguous US per the vendor page |
| Plan (12 months) | $0 | no plan needed |
| Consumables (12 months) | $8 | C cell alkaline batteries (4 per set) $12.59, every 182 days |
| First-year cost | $178 | plus sales tax — varies by state |
| Each year after | $8 | plan and consumables at the vendor's intervals |
Category median first-year cost in our database: $211.
Specs and sources
Checked 10/09/2026 · source under each valueSize & pets
FootprintVendor: overall 7 7/8" (H) x 9" (W) x 12 5/8" (D); opening 8 1/4" (W) x 6 1/8" (H); bowl interior 4 1/8" (W) x 6 5/16" (H) x 1 3/16" (D); mat 8" (W) x 4 3/8" (H). Amazon: 12.86 x 7.75 x 10.24 inchesmedia.surepetcare.com · 10/09/2026
Power & connectivity
Power4 x C batteries; vendor claims '6 months battery life' with low battery indicator (flashing red light)surepetcare.com · 10/09/2026
App & subscription
App privacy labelNo app: non-connected model.vendor support page
Without a planFully standalone: no app, no Wi-Fi, no Hub. Pets are learned with the Add Pet button; 'Their microchip number is now stored permanently in memory, even when the batteries are removed.' (manual EN p.8)media.surepetcare.com · 10/09/2026
Consumables
C cell alkaline batteries (4 per set)$12.59 · 12-pack = 3 sets of 4 · every 182 days (vendor)amazon.com · 10/09/2026
SureFeed Microchip Feeder Mat and Bowl Set, Gray (optional)$40.80 · 1 single bowl, 1 split bowl, 1 matamazon.com · 10/09/2026
SureFlap Sure Petcare SureFeed Pack of Two RFID Collar Tags (optional)$23.05 · 2 tagsamazon.com · 10/09/2026
Safety & recalls
Buying
SupportUS phone 1-855-477-9849; Mon-Fri 8:00AM-8:00PM, Sat 9:00AM-5:00PM, Sun 10:00AM-4:00PM (CST); '24/7 digital assistant'; web form (https://www.surepetcare.com/en-us/contact, 2026-10-09). Manual back cover lists NORTH AMERICA 1-855-461-4740 (older number).vendor support page
Brand page or manualRegulator database (CPSC)
Where to buy
Prices checked 10/09/2026amazon.com · official$169.99checked 10/09/2026
Amazon$169.99checked 10/09/2026 · sale price
Petsmart$199checked 10/09/2026 · H1 'Sure Petcare SureFeed Microchip Pet Feeder', no strike p
Prices as printed on the store page on the date shown, before sales tax; stock and bundles differ by store.
Compared with similar automatic dog feeders
All 15 automatic dog feeders →| Model | Score | Price | Subscription | 1st-year cost | Hopper | Meals/day | Warranty | Actions |
|---|---|---|---|---|---|---|---|---|
 PETLIBRO One RFID Smart Feeder | 9.25/10 | $149.99 | No subscription | $211 | 13 cups (3 L) | 10 | not listed by PETLIBRO | See specs → |
 SureFeed Microchip Pet Feeder | 9.25/10 | $169.99 | No subscription | $178 | 0.4 L | not listed by Sure Petcare | 3 yrs | See specs → |
 SureFeed Microchip Pet Feeder Connect | 9/10 | $216.51 | No subscription | $225 | 0.4 L | not listed by Sure Petcare | 3 yrs | See specs → |
What owners say
Checked 10/09/2026Owner reviewsMixed
13owner reviews read on Amazon
Not enough owner reviews read yet (13 read on Amazon), so no Owner Complaint Index for this model: we publish it from 50 reviews.
Mixed, or too few independent ratings to call. In our score this is 1.75 of 2 points. How we score
Praise that comes up again
- Keeps other pets out of a prescription/diet food bowl (multiple of 13 reviews read)
- Batteries lasting 3+ months reported by one owner (2026-05-06)
- Lid movement described as 'very quiet' by one UK reviewer (2026-06-25)
Praise
“After 3+ months of constant use by cats, and me for cleaning and refiling, the first set of batteries I put in, still works!”
Complaint
“twice now I have had the motors die (NOT dead/low batteries) after a year or two”
Praise
“This product is a pretty penny but I definitely think it was worth it.”
Complaint
“It did take a little while to train them to use it (probably at least a month for each cat)”
Complaint
“The door was making loud clicking noises and sometimes did not work at all.”
Quotes are word for word from the linked pages, and we pick praise and complaints alike. Reviews on the brand's own site and reviews written for a free product are not counted. Store ratings change over time; the date shows when we checked.
