Wisdom Panel™ Breed Discovery
By Arina Nikoliukina · Reviewed · Updated · Prices and recalls checked 10/14/2026
9OF 10
Excellent
- Breeds
- 430
- Results (claimed)
- not listed by Wisdom Panel
- Type
- Dog DNA test
- App required
- not listed by Wisdom Panel
- Subscription
- No subscription
- First-year cost
- not enough data (shipping)
Real cost, first year
10/14/2026| Device | $89.99 | $89.99 sale / $99.99 list |
|---|---|---|
| Shipping | shown at checkout only | |
| Plan (12 months) | $0 | no plan needed |
| Consumables (12 months) | $0 | |
| First-year cost | — | Not enough data for a first-year total (shipping not measured) |
| Each year after | $0 | plan and consumables at the vendor's intervals |
Specs and sources
Checked 10/14/2026 · source under each valueApp & subscription
Without a planOne-time kit; results in online account. Upgrade to fuller health results offered (owner mention; price not found).wisdompanel.com · 10/09/2026
Safety & recalls
Buying
Financing'4 interest-free payments of $19.99' (provider not named on page)wisdompanel.com · 10/09/2026
Returns60 days · none stated; buyer pays mailing cost under Product Promisewisdompanel.com · 10/09/2026
SupportPhone 855-619-1884 (customer care), 'Monday through Friday, 7am to 4pm PST' (product-promise page); info@wisdompanel.com; help center https://kinship-wisdom.kustomer.help/ (did not render to our fetch). Brand of Mars Petcare (privacy policy mars.com). Trustpilot 4.3/5 (1,965, mostly GB reviewers).vendor support page
Brand page or manualRegulator database (CPSC)
Where to buy
Prices checked 10/14/2026wisdompanel.com · official$89.99 sale / $99.99 listchecked 10/14/2026
Target$79.99checked 10/09/2026 · reg
Prices as printed on the store page on the date shown, before sales tax; stock and bundles differ by store.
Compared with similar dog DNA tests
All 8 dog DNA tests →| Model | Score | Price | Subscription | 1st-year cost | Breeds | Results (claimed) | Warranty | Actions |
|---|---|---|---|---|---|---|---|---|
 Embark Breed ID Dog DNA Test | 9.75/10 | $109 sale / $119 list | No subscription | $109 | 400 | not listed by Embark | not listed by Embark | |
 DNA My Dog Essential Breed ID Test | 9/10 | $79.99 | No subscription | $80 | 350 | not listed by DNA My Dog | not listed by DNA My Dog | See specs → |
 Wisdom Panel™ Breed Discovery | 9/10 | $89.99 sale / $99.99 list | No subscription | not enough data (shipping) | 430 | not listed by Wisdom Panel | not listed by Wisdom Panel | |
 Orivet Geno Pet Dog Breed Identification Test Kit | 9/10 | $94.99 | No subscription | $95 | 350 | not listed by Orivet | not listed by Orivet | See specs → |
 Wisdom Panel™ Essential | 9/10 | $95.99 sale / $119.99 list | No subscription | not enough data (shipping) | 430 | not listed by Wisdom Panel | not listed by Wisdom Panel |
What owners say
Checked 10/09/2026Owner reviewsToo few independent ratings
20owner reviews read on Target
Not enough owner reviews read yet (20 read on Target), so no Owner Complaint Index for this model: we publish it from 50 reviews.
- Target (syndicated from wisdompanel.com)20 read · 10/09/2026 · 5★87% 4★4% 3★3% 2★2% 1★4%; all visible reviews 'originally posted on Wisdom Panel'; summary 'includes incentivized reviews'; the 20 visible reviews are dated 2025-09-21…2025-10-284.7/51,263 reviews
- Trustpilot (brand, all products)brand's own site, not counted · 77 read · 10/09/2026 · Brand-level: pages 1–2 (newest), 1-star filter p1, 2-star filter p1 + featured = ~77 unique reviews read; most reviewers GB (UK kits ship samples to US lab); products rarely named. Distribution 5★75% 4★6% 3★3% 2★3% 1★13%. Shared across all 4 Wisdom Panel records — counts in owners.themes_brand, not in owners.themes.4.3/51,965 reviews
Mixed, or too few independent ratings to call. In our score this is 1.75 of 2 points. How we score
Trustpilot (brand, all products) shows 4.3/5 from 1,965 reviews on its own page; brand-site reviews are not counted in the score.
Praise that comes up again
- rescue owners find breed mix informative (Target)
- fast results — '1 1/2 weeks after they received the samples' (Target, 2025-09-23)
- support answered questions about results (Target, Wendy K.)
Praise
“The results only took 1 1/2 weeks after they received the samples.”
Complaint
“over 4 weeks later there was no sample available for processing”
Praise
“they were spot on.”
Complaint
“His DNA test with Wisdom was either mixed with another dog's kit or your testing is WAY off.”
Complaint
“First test lost despite saying it was delivered back to them after a six week wait.”
Complaint
“I have waited 6 weeks for a result.”
Quotes are word for word from the linked pages, and we pick praise and complaints alike. Reviews on the brand's own site and reviews written for a free product are not counted. Store ratings change over time; the date shows when we checked.