Embark Purebred Dog DNA Test
By Arina Nikoliukina · Reviewed · Updated · Prices and recalls checked 10/14/2026
9.25OF 10
Excellent
- Breeds
- 400
- Results (claimed)
- not listed by Embark
- Type
- Dog DNA test
- App required
- not listed by Embark
- Subscription
- No subscription
- First-year cost
- $139
Real cost, first year
10/14/2026| Device | $139 | $139 sale / $159 list |
|---|---|---|
| Shipping | $0 | free to the contiguous US per the vendor page |
| Plan (12 months) | $0 | no plan needed |
| Consumables (12 months) | $0 | |
| First-year cost | $139 | plus sales tax — varies by state |
| Each year after | $0 | plan and consumables at the vendor's intervals |
Category median first-year cost in our database: $109.
Specs and sources
Checked 10/14/2026 · source under each valueApp & subscription
App privacy labelApp Store 'Data Linked to You': Purchases, Contact Info, User Content, Identifiers, Usage Data, Diagnostics (purposes: Developer's Advertising or Marketing, Analytics, Product Personalization, App Functionality, Other Purposes). No 'Data Used to Track You' section shown.apps.apple.com · 10/09/2026
PlansBehavior Insights + Training Plan — in-app upgrade (Amazon listing bullet for Embark kits: 'BEHAVIOR INSIGHTS + TRAINING PLAN (IN-APP UPGRADE)'); price not foundamazon.com · 10/09/2026
Without a planKit is a one-time purchase; results are viewed in the MyEmbark account/web and the free Embark Vet app (help FAQ snippet: no ads or in-app purchases in the app; Amazon bullet describes behavior insights as an in-app upgrade — sources disagree, not resolved).amazon.com · 10/09/2026
Safety & recalls
Buying
SupportHelp center help.embarkvet.com (HTTP 403 to our tools); app FAQ; Trustpilot reviewers report chat/email only, no phone. Embark Veterinary, Inc., Boston, MA (BBB category listing).vendor support page
Brand page or manualRegulator database (CPSC)
Where to buy
Prices checked 10/14/2026embarkvet.com · official$139 sale / $159 listchecked 10/14/2026
Prices as printed on the store page on the date shown, before sales tax; stock and bundles differ by store.
Compared with similar dog DNA tests
All 8 dog DNA tests →| Model | Score | Price | Subscription | 1st-year cost | Breeds | Results (claimed) | Warranty | Actions |
|---|---|---|---|---|---|---|---|---|
 Embark Breed ID Dog DNA Test | 9.75/10 | $109 sale / $119 list | No subscription | $109 | 400 | not listed by Embark | not listed by Embark | |
 Embark Purebred Dog DNA Test | 9.25/10 | $139 sale / $159 list | No subscription | $139 | 400 | not listed by Embark | not listed by Embark | |
 Embark Breed + Health Dog DNA Test | 9.25/10 | $139 sale / $159 list | No subscription | $139 | 400 | not listed by Embark | not listed by Embark | |
 Wisdom Panel™ Essential | 9/10 | $95.99 sale / $119.99 list | No subscription | not enough data (shipping) | 430 | not listed by Wisdom Panel | not listed by Wisdom Panel | |
 Wisdom Panel™ Premium | 9/10 | $127.99 sale / $159.99 list | No subscription | not enough data (shipping) | 430 | not listed by Wisdom Panel | not listed by Wisdom Panel |
What owners say
Checked 10/09/2026Owner reviewsToo few independent ratings
84owner reviews read on Trustpilot, App Store
- Vendor (embarkvet.com)brand's own site, not counted · 10/09/2026 · star badge on home grid; count not shown4.5/5
- Trustpilot (seller)about the seller · 80 read · 10/09/2026 · seller-level, all Embark products (incl. Age test); 85% 1-star; pages 1-41.5/5168 reviews
- App Store4 read · 10/09/20264.9/52,500 ratings
Mixed, or too few independent ratings to call. In our score this is 1.75 of 2 points. How we score
Owner Complaint Index
- Customer support50% of 84
- Breed result doubt26% of 84
- Turnaround delay24% of 84
Share of the 84 owner reviews we read that mention each complaint; checked 10/09/2026. How it's counted
Praise that comes up again
- breed results matched the dog ('all of our results have seemed completely accurate' — Trustpilot 2026-08-08; 'they described our dog to a T!' — 2025-01-08)
- depth of health/trait information (Trustpilot 2026-06-06)
- fast results / easy app (App Store reviews)
Praise
“Embark gave me so much information much more than I expected.”
Complaint
“Results took 5 weeks longer than promised.”
Praise
“all of our results have seemed completely accurate.”
Complaint
“Every single relative shown for my dog is listed as a Boxer.”
Complaint
“Sent it in April, never heard back from Embark.”
Complaint
“Can't reach anyone by phone, and emails take days to receive useless responses.”
Quotes are word for word from the linked pages, and we pick praise and complaints alike. Reviews on the brand's own site and reviews written for a free product are not counted. Store ratings change over time; the date shows when we checked.